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    111 Miller Ave

    Ann Arbor, MI 48104

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Frequently asked questions.

What makes Phire Group different from other marketing agencies?

Phire Group is a full service agency that blends deep strategy with bold creative to build brands that drive long-term impact. Unlike other marketing companies or advertising firms, we focus on clarity, alignment, and real-world results across every touchpoint.

How do you measure the success of a branding or marketing project?

As a data-driven branding agency and marketing firm, we measure success through engagement, growth, and ROI tied to your business goals. Every branding and advertising design project includes clear KPIs and performance tracking.

What can I expect a brand project to cost, and what factors affect pricing?

Branding and marketing project costs vary based on scope, complexity, and timeline. Factors like research depth, deliverables, and media planning impact pricing from our branding firm.

How long does a brand project typically take from start to finish?

Most brand projects from our advertising agency take between 8 to 16 weeks, depending on complexity, content, and stakeholder alignment. Timelines for website design or marketing campaigns may vary.

Do you only do branding, or do you also handle ongoing marketing campaigns?

We are a full service creative agency offering both brand strategy and ongoing digital advertising, media buying, and campaign execution. We support clients from brand development through to long-term marketing efforts.

Do you work with startups, nonprofits, or established enterprises?

Yes, as a flexible marketing company, we work with startups, nonprofits, and global enterprises across various industries. Our branding agency tailors every approach based on size, stage, and goals.

What’s the difference between a rebrand and a brand refresh?

A rebrand involves a full repositioning, including strategy, messaging, and visual identity. A brand refresh updates existing brand assets with refined creative direction while keeping core positioning intact.

How does Phire Group collaborate with in-house marketing teams?

As a collaborative advertising agency, we seamlessly integrate with internal marketing departments and other partner agencies. Our marketing firm provides support, strategy, and execution without disrupting your internal workflow.

What industries does Phire Group specialize in?

Our creative agency works across B2B, building materials, health and wellness, education, financial services, technology, nonprofit, and consumer products. As a branding firm, we tailor every strategy to industry-specific needs.

How do I know if my company needs a rebrand?

You may need a rebrand if your brand no longer reflects your mission, struggles to connect with audiences, or lacks consistency across platforms. A branding company can help identify gaps and opportunities for transformation.

What are the biggest mistakes companies make when rebranding?

Common mistakes include skipping research, misaligning internal teams, and focusing only on design instead of full brand strategy. A branding firm ensures every rebrand starts with clarity and alignment.

How does branding impact recruiting and employee culture?

Branding influences how current and future employees connect with your mission, values, and identity. A strong employer brand built by a branding agency can attract top talent and boost internal engagement.