TEST AI is changing the way we browse. Successful brands are adapting to the change.

How Will AI Affect Marketing?

AI is already having an impact on the world of marketing as some brands have fully embraced the gen AI tools. While it’s okay if you haven’t started actively incorporating generative AI into your work, it’s important to be prepared for what’s to come.

As we mentioned above, AI resources are already starting to drive more traffic to sites, but, more importantly, users coming from AI platforms aren’t landing on traditional entry pages. Instead, over 60% of all traffic coming from AI tools lands on knowledge content, blogs, or resource items.

Ultimately, ensuring that your content answers a key question will be the difference between showing up in an AI result and not.