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Meet Grace Winkel.

A woman with dark hair and a bright smile sits in front of a leafy plant. She's wearing a blue gingham blouse, creating a cheerful and relaxed tone.

Role.

Senior Creative Strategist

Realm.

Harnessing psychological insights to predict human behavior and position brands to win in the future.

About.

As a Senior Creative Strategist at Phire Group, Grace connects artistry with real-world brand performance. She uses research, psychology, and empathy to build creative strategies that are grounded in real understanding.