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Meet Mike Rouech.

Man in a blue blazer and light blue shirt sits on desk edge, smiling. Background features wooden shelves with books and framed pictures, conveying a professional yet relaxed atmosphere.

Role.

Vice President, Brand Strategy

Realm.

The intersection of technology and humanity, building trust and connections in an increasingly automated world.

About.

As Vice President of Brand Strategy at Phire Group, Mike leads the research and strategic planning process and the account team. He brings a multidisciplinary and multi-industry approach to each situation. Mike is a founding member of Phire Group, and his previous experience includes working with Bozell, which is part of the Interpublic Group in Boston.