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Ann Arbor, MI
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734.332.4200info@phiregroup.com

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Privacy Policy

Phire Group (“Phire Group,” “Phire,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, engage with our content, or interact with us through digital channels.

1. Information We Collect

a. Information You Provide Voluntarily

You may provide personal information when you:

  • Submit a contact form
  • Download content
  • Register for events
  • Subscribe to communications
  • Communicate with us via email or other channels

This information may include:

  • Name
  • Email address
  • Company name
  • Job title
  • Phone number
  • Any additional information you choose to provide

b. Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the site
  • Referring URLs
  • Approximate geographic location (city/state)

This information is collected using cookies, tracking pixels, and similar technologies.

2. Use of HubSpot

Phire Group uses HubSpot as our primary customer relationship management (CRM), marketing automation, analytics, and communications platform.

Through HubSpot, we may collect and process:

  • Form submission data
  • Page views and content interactions
  • Email engagement metrics (opens, clicks, unsubscribes)
  • Device and browser information
  • Lifecycle and engagement history

We use this information to:

  • Respond to inquiries and manage relationships
  • Deliver relevant content and communications
  • Improve website performance and user experience
  • Measure marketing effectiveness
  • Support business development and client services

HubSpot uses cookies and similar technologies to perform these functions.

3. How We Use Your Information

We use the information we collect to:

  • Communicate with you and respond to requests
  • Deliver services and manage client engagements
  • Provide insights, updates, and marketing communications
  • Improve our website, offerings, and digital experiences
  • Analyze usage trends and performance
  • Comply with legal and regulatory obligations

We do not sell your personal information.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including those provided by HubSpot, to:

  • Understand visitor behavior
  • Attribute content engagement and conversions
  • Personalize communications and experiences
  • Measure site and campaign performance

You may control or disable cookies through your browser settings. Disabling cookies may limit certain functionality of the website.

5. Third-Party Service Providers

We use trusted third-party service providers to support our operations, including:

  • CRM and marketing platforms (such as HubSpot)
  • Website hosting and infrastructure services
  • Analytics and performance monitoring tools

These providers may process information on our behalf and are contractually required to:

  • Use data only for authorized purposes
  • Maintain appropriate security measures
  • Comply with applicable privacy laws

6. Data Sharing and Disclosure

We may share information:

  • With service providers supporting our business
  • To comply with legal obligations or lawful requests
  • To protect the rights, property, or safety of Phire Group or others
  • In connection with a business transaction (e.g., merger, acquisition, or asset sale)

We do not share personal data with third parties for unrelated advertising purposes.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. While we strive to use commercially acceptable means to protect data, no method of transmission or storage is completely secure.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

9. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access personal information we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications
  • Withdraw consent where applicable

You may opt out of marketing emails at any time by using the “unsubscribe” link in our communications or by contacting us directly.

10. International Data Transfers

Information collected through our website and HubSpot may be processed and stored on servers located in the United States or other countries. We take reasonable steps to ensure appropriate safeguards are in place consistent with applicable data protection laws.

11. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

12. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Phire Group
Email: info@phiregroup.com
Website: https://www.phiregroup.com