Autonomic

Challenge / Objective

Autonomic has engineered the Transportation Mobility Cloud (TMC), a platform that transforms how companies and drivers interact with their vehicles. As a subsidiary of Ford, they already connect over 9 million vehicles.

But to lead the mobility industry, Autonomic needed a brand that inspires, attracts, and connects with brilliant minds worldwide — conveying their purpose, vision, and the exciting future they’re building.

Solution

By listening to stakeholders and uncovering critical insights, we developed a brand that enables newcomers to explore, dream, and apply. All while simplifying the Autonomic story and reinforcing their leadership in the world of connected vehicle technology.

Result

An endlessly curious brand that asks, “What if?” The new identity reflects Autonomic’s global presence and communicates intelligence, safety, and joy.