Chem-Trend

Challenge / Objective

Chem-Trend is a global leader in release agents, purging compounds, and specialty chemicals. They empower productivity, sustainability, and quality across manufacturing worldwide. As their business and audiences evolve, the challenge is to elevate the brand to feel more impactful for both a strong global presence and localized market needs.

Solution

Working closely over many years with Chem-Trend’s marketing team, we help clarify and elevate the brand experience. We have refined messaging and systems that celebrate the diversity of their customers, applications, and materials — while embracing an analytics-driven approach to future growth.

Result

A more confident and unified global brand foundation that positions the brand to continually support the future of manufacturing and Release Innovation.