Diplomat

Challenge / Objective

As the nation’s largest independent specialty pharmacy, Diplomat serves five distinct audiences and more than 30 disease states — yet it lacked a single unifying story to connect them all. Their work is deeply human and rooted in tens of thousands of patient journeys. We needed to bring clarity and emotion to a complex organization spread across the entire healthcare ecosystem.

Solution

We conducted extensive internal and external interviews to uncover common themes and shared purpose. What emerged was a simple, powerful idea. Diplomat is here to serve, supported by a refreshed brand and a simplified framework that aligned teams, platforms, and acquired brands under one identity.

Result

A unified brand that celebrates the people behind every patient story and strengthens Diplomat’s leadership across specialty care.

Metrics

+72%

Increase in site visits

+113%

Jump in new visitors

+80%

Spike in conversions