Fraza

Challenge / Objective

Fraza, a full-service material handling organization, was in need of a brand refresh that would better represent their comprehensive material handling solutions and expertise. We developed an industry-leading website for Fraza that has a dual purpose: as a brand-building platform and as a lead generator.

Solution

We developed a refreshed brand, an all-new website, and a brand launch video. Fraza is now positioned as more than an equipment provider: they’re a solutions provider. With the website’s custom CMS, Fraza’s marketing team is able to adapt the website to best align with sales goals.

Result

A stronger, more determined brand that is leaning forward — inspiring the evolution of Fraza and creating real-world customer results.