Geonexus

Challenge / Objective

Geonexus needed to recenter their brand around the lifeblood of any business: data. Their powerful enterprise software helps organizations harness the power of their data to make informed decisions.

Solution

Through qualitative research, website development, iconography design, and a software design refresh, we uncovered a significant opportunity for Geonexus. Rather than representing their software as products, they should present their software as game-changing solutions.

Result

The all-new website and brand position Geonexus as more than a software provider: they’re a data solutions provider. Shifting from a product-based approach to a solutions-based approach, we’re able to share a much more cohesive, focused story.