HathiTrust

Challenge / Objective

HathiTrust is a vast digital library — millions of digitized books, research publications, and users supported by a global collective of research institutions. As their role in digital scholarship continued to grow, their brand and digital presence no longer reflected their scale, impact, or ambition.

They needed a renewed identity, a modern website, and a clear voice to lead them into a new era of research and discovery.

Solution

We immersed ourselves in the organization, listening deeply to the needs of scholars and partner institutions. We identified core truths and refined the brand into a modern expression of credibility and access.

Alongside the HathiTrust team, we brought forward a contemporary website experience that bridges traditional library values with the expectations of today’s digital users.

Result

A revitalized brand that anticipates the future of scholarship. A brand that speaks confidently and boldly — even in the library.