Lake Trust Campaigns

Challenge / Objective

Lake Trust required ongoing campaigns across products, audiences, and moments. Each needed to perform independently while reinforcing a consistent, purpose-driven brand. The work had to feel human, empowering, and rooted in Michigan communities.

Solution

We created flexible campaign frameworks grounded in brand consistency, natural photography, and authentic messaging. From loans to branch openings and influencer partnerships, each campaign highlighted real people and real stories — often including a nonprofit giveback incentive to encourage community empowerment.

Result

A connected suite of campaigns that builds trust, drives engagement, and positions Lake Trust as a welcoming financial partner across Michigan.