Lake Trust Empowerment Stories

Challenge / Objective

Lake Trust Credit Union celebrates community empowerment in everything they do. But communicating this message to audiences that care primarily about rates and products can be a challenge. We needed a solution that would build the brand in a meaningful way — and build connections with members across our state.

Solution

Empowerment Stories.

Authentic stories of financial well-being. A simple, consistent soundstage. A simple, consistent set of interview questions. Coming together to create emotional, dynamic stories that showcase the humanity of everyone who joins Lake Trust.

Result

Empowerment Stories feel like a natural extension of our rebranding efforts. In partnership with the Lake Trust team, we refined our focus on the individual member. Their goals. Their dreams. Their power.