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Michigan Public

Challenge / Objective

Michigan Radio had outgrown its name. As an NPR network expanding beyond traditional radio into new technologies and platforms, they were ready for a bold step forward. They wanted to modernize their identity, reach new generations of listeners, and reflect the full scope of who they’d become.

Solution

We worked closely with their team to dig deep. Researching, testing, and refining every element of their brand experience. Through extensive audience insights and creative exploration, we redefined their story and built a vibrant identity that captured a dynamic future.

A new name led the way. Michigan Public.

Result

A refreshed, future-facing brand that connects with new audiences and reaffirms Michigan Public as a trusted voice across the state.

 

Logo of Michigan Radio featuring a blue square with a stylized black and white tower on the left, and bold black text "MICHIGAN RADIO" to the right. The word "BEFORE" is above."Logo for 'Michigan Public' on a gradient background transitioning from green to blue. The text is in bold white font with 'mp' in a stylized script."
Four round buttons on a white background. Two face up showing designs: "mp" in green and blue, and "Michigan Public" with "npr" logo. Two face down, showing their gold pin backs.
Alt text: A series of digital design slides showcasing a brand standards and style guide. The slides feature a mix of text, vibrant colors, and images, arranged in a grid layout on a light gray background. Each slide presents different branding elements, including logos, color palettes, typography, and example visuals.
A white tote bag hangs on a chair, featuring the text "Michigan Public NPR" and a large, colorful "mp" design in green and blue. A leafy plant is in the background.
A man wearing red headphones smiles while the text "The sound without the fury" overlays. "Michigan Public NPR" is visible. Bright, modern setting.A man with glasses and headphones speaks into a microphone in a soundproof studio. Text reads "Michigan Public NPR," mentioning news, podcasts, investigative journalism, and NPR programming.
Bus advertising poster for Michigan Public Radio with interlinked green and blue speech bubbles. Text reads, "Turns out, you can handle the truth."
A man and woman record a podcast in a modern studio with bright colors. Text reads "The story of our state," suggesting a relaxed, informative discussion.