Monroe Bank & Trust
Challenge / Objective
Monroe Bank & Trust, a 160-year-old community institution, was focused on elevating its internal culture and delivering an exceptional customer experience. To reimagine the role of a modern community bank, they needed a clear, human-centered story that reflected what made them different.
Solution
We engaged leadership, interviewed staff, visited branches, and analyzed peers — gathering a holistic perspective to understand the culture driving their work. The brand foundation focused on the story of every community member, brought to life through authentic narratives and a campaign that reached every touchpoint.
Result
A genuine, story-driven campaign that highlights the bank’s uncommon optimism and commitment to the people it serves.
Metrics
+
Increase in total traffic
Over
Increase in mobile app sessions
