Monroe County

Challenge / Objective

The Monroe County Business Development Corporation engaged us to create a countywide, community-owned brand. Our goal was to raise awareness of each community and attract visitors, new residents, and businesses in Monroe County, Michigan.

Solution

Spotlighting community voices throughout the entire research process, we developed a brand that raises awareness for one of the most beautiful, innovative, and gracious areas in the state. Monroe County, set in the bottom right corner of Michigan, is a cornerstone: the basis and foundation of the Michigan spirit.

Result

The Michigan Cornerstone’s initiative embraces a spirit of independence, highlights the county’s connection to nature, and connects residents with hidden gems and events in the community.