No Thai!

Challenge / Objective

A small, quick-service Thai-inspired restaurant was growing fast. New locations. Thriving reputation. Exceptional growth curve. Yet, their brand was interpreted differently across locations. The more they grew, the more out of control their brand became.

Solution

We provided creativity and discipline for the long haul. Through brand research, brand visualization, creative support, environmental, and standardization, we helped No Thai! realize a consistent customer experience that unleashes joy.

Result

An initial investment providing clear direction in future growth, with a brand matching their fun, quirky, youthful spirit.