OPEN
Challenge / Objective
The mission of the Overdose Prevention Engagement Network (OPEN) is to change the trajectory of the opioid epidemic with new approaches and community education. The goal of our ongoing partnership is to strengthen OPEN’s connections to multiple audiences (healthcare professionals, community workers, parents and caregivers, and patients) via a revamped website, robust social campaigns, and other outreach.
Solution
A new, welcoming website that brings OPEN’s active initiatives and extensive resources to the forefront. All audiences, from healthcare providers to parents and caregivers of pediatric patients, now have easy access to opioid education, prescribing guides, and other free materials. A campaign-oriented social presence and other media drive awareness of OPEN and its multi-pronged efforts.
Result
A clearer, more accessible platform that empowers all audiences with essential opioid education and resources. Our work alongside OPEN continues to drive measurable impact, contributing to major statewide improvements in prescribing practices and community safety.
Metrics
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Increase in organic traffic after site launch
Impressions generated through campaign awareness
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Increase in download engagement with key resources
