PEA Group
Challenge / Objective
PEA Group, an award-winning land development firm, needed an elevated brand to support its increasing breadth of services and expansion plans beyond the state of Michigan.
Solution
We shifted messaging to relay an attentive, visionary approach to everything they do. We updated imagery to feel more human, more approachable. We established a timeless, dynamic visual identity that will serve the firm for many years to come. And we implemented a holistic advertising campaign to share their brand story and drive awareness alongside PEA Group’s expansion efforts.
Result
Together, we built a brand and website that reflect PEA Group’s integrated approach to land development and deep commitment to those they partner with.
Metrics
More leads across digital platforms after brand launch
