PGT
Challenge / Objective
PGT is America’s leading brand of impact-resistant windows and doors, with a legacy of setting the industry standard for protection. As new competitors entered the market, PGT needed to reinforce its leadership position and differentiate beyond storm protection alone.
Solution
Working alongside PGT’s marketing team and partner agencies, we developed a rebrand and repositioning campaign that amplified PGT’s full value proposition. We reimagined every touchpoint — from website to print advertising — highlighting the PGT lifestyle and creating a more compelling brand story.
Result
A refreshed market presence that drove results, reinforcing PGT’s leadership and deepening its connection with consumers, partners, and the industry.
Metrics
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Increase in sales
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Increase in leads
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Increase in estimated lead value
Total impressions generated
Social engagements
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Increase in positive customer sentiment
