PGT Modern Edge

Challenge / Objective

PGT Custom Windows + Doors was in need of a campaign that would help promote their Modern Edge all-black interior and exterior frames. Our goal was to bring them to the forefront of this popular trend, encouraging dealers and consumers alike to explore this sleek, chic, versatile option available on select products.

Solution

We brought the Modern Edge aesthetic to life across key touchpoints. From campaign visualization and creative assets to website updates, teaser video, social support, and launch kits, each element was designed to build anticipation.

Result

Our campaign helped elevate the PGT brand and positioned them as leaders in the industry for on-trend products with timeless appeal that everyone’s talking about.

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Phire’s creative campaigns continue to not only push our company, but the industry as a whole. This project received major accolades from our leadership and authorized dealers for its fresh approach to a new window frame color. The video takes viewers on a journey through this timeless aesthetic, and homeowners continually engage with it via our digital advertising.

– Senior Brand Manager, PGT Custom Windows + Doors