Roush
Challenge / Objective
Roush is a global innovation and engineering firm behind some of the world’s most recognizable experiences. Despite their reach, the brand behind the work was largely unknown. The challenge was to reveal the spirit, people, and potential of Roush while honoring its legacy of ingenuity.
Solution
We created and elevated the brand by organizing their efforts, unifying a clear overarching vision while targeting distinct industries like Aerospace, Entertainment, and more. Through a full-scale brand refresh — including empowering new messaging and photography — we captured the energy and ambition of the people who power Roush.
Result
A reinvigorated brand that celebrates Roush’s remarkable past and confidently invites its future.
Metrics
Lead value year-over-year
Conversion rate year-over-year
