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Skyview Detroit

Challenge / Objective

Skyview Detroit is Michigan’s go-to source for luxury outdoor living solutions. They are growing fast and have ambitions to become a national name in high-end building products. But the brand didn’t capture their energy, innovation, or the lifestyle experience they deliver.

They needed a confident identity to reflect their culture, celebrate their craftsmanship, and position them for the next stage of growth.

Solution

We partnered closely with their team to craft a brand that feels authentic, premium, and proven for the future. From website and social media to merchandise and physical signage, the new identity is about more than product promotion. It’s an invitation to discover a new way of living.

Result

A bold, ambitious presence that stands out in the luxury outdoor space and positions Skyview Detroit to live out its boldest aspirations.

 

Blue "Skyview Detroit" logo on a white background with a stylized "S" in a circle. Bold, modern design with a text "BEFORE" at the top.Dark gray background with the text "AFTER" at the top. Below, a stylized logo with vertical lines above the words "SKYVIEW DETROIT" in bold, white font.
Covered deck with wicker furniture, orange cushions, and a fire table under ceiling fans. Autumn trees surround the cozy, inviting outdoor space. Text reads "Live out."
Modern pergola with a sleek, black design provides shade over wooden lounge chairs and a round table, set on a patio with lush green trees in the background.Two-page brochure for Skyview. Left: photo of a modern outdoor pergola with chairs, text "Live out." Right: text on design consultation and customer feedback.
Alt text: A grid of open book-style pages showcasing a brand standards and style guide. Includes text-heavy pages, color samples, and architectural images, conveying a professional, modern aesthetic.Outdoor kitchen with modern appliances under a pergola, near a tennis court, surrounded by trees. Text overlays read "Live out your dreams." Luxurious and inviting atmosphere.
A smartphone displays a photo of two women seated at a patio table, engaged in conversation. The setting features modern outdoor furniture and a scenic backdrop.
Outdoor patio with modern furniture under a white pergola, overlooking a scenic landscape. Text on the left promotes outdoor living solutions. Tone is serene.Alt text: A dark background featuring six open brochure pages showcasing outdoor living spaces with decking options. Each page has images of patios, color swatches, and design labels like "Diamond Tier" and "Gold Tier." The tone is modern and elegant, highlighting outdoor leisure environments.
Close-up of a modern architectural structure with sleek metal beams forming a geometric pattern against a cloudy sky, conveying a sense of minimalism and sophistication.Business card featuring modern, minimalist design. The top card displays contact info for a Vice President of Sales, the bottom card shows "Skyview Detroit" logo over geometric lines.