TEDx UofM 2019 Absolute Zero Conference

Challenge / Objective

TedXUofM, an initiative intended to bring a TED-like experience focused on Ideas Worth Sharing to the University of Michigan, was in need of a partner to develop a creative take on their annual conference branding.

Solution

“Absolute Zero” — a provocative theme to capture the minds of students, faculty, alumni, and more. Through brand visualization and creative assets, we created multiple avenues to communicate the theme and encourage attendee engagement.

Result

An immersive brand experience for the renowned TED series, brought to life for a University we know and love.