The Hope Foundation

Challenge / Objective

The Hope Foundation, the fundraising arm of SWOG, was in need of an updated brand to reflect their essential work and impact. Additionally, they were looking to extend outreach and general brand awareness.

Solution

Through research/discovery, naming, brand positioning, brand visualization, media planning, and more, we launched a brand highlighting the people and stories behind the data and research. After the brand was launched, we provided ongoing media/communications support to drive brand awareness and event-specific traction, and provide information about Hope and SWOG to researchers and donor audience groups.

Result

A brand that feels human, connected, and ready to drive results for a meaningful cause.

Metrics

+280%

Increase in site traffic

17k

New users

2X

Increase in CTA engagement