The Michigan Manufacturing Technology Center

Challenge / Objective

The nonprofit Michigan Manufacturing Technology Center (MMTC) provides an invaluable service to mid- and small-scale manufacturers throughout the heavily manufacturer-reliant economy. They provide consultation, education, and direct services, yet are largely unknown. Our goal? To make them known.

Solution

Unleashing the minds behind manufacturing in our state. “Manufacturing Smarter” led the way, supported by our collaborative process for brand research, brand development, public relations support, and more.

Result

A brand that feels elevated, intelligent, and simplified — allowing the MTTC to boost leads, widen existing engagements, and increase the average new engagements. Now that’s Manufacturing Smarter.