The Treeline

Challenge / Objective

The Treeline, an urban trail currently in development in the city of Ann Arbor, was in need of a brand identity and marketing presence in order to connect with donors and the community at large.

Solution

A holistic approach supported by brand positioning, naming, brand visualization, UX/UI wireframing, website design, website development, video editing, and photography. After deliberate collaboration with the city of Ann Arbor, the Treeline brand was brought to life.

Result

A brand that continues to grow with the vibrant Ann Arbor community and its future in mind. The new website serves as a hub for all things Treeline — it’s the digital home for engagement opportunities.