UMS

Challenge / Objective

UMS, a 140-year-old, world-renowned performing arts institution, was ready to enter a bold new era. Inspired by shifts in programming and audience expectations, the organization needed a brand evolution that honored its legacy while embracing its future. As one of our longest-standing partners, the challenge was to refresh the brand without losing the history and equity that make UMS iconic.

Solution

We continue to collaborate closely with their visionary team to reimagine how the organization presents itself — visually, verbally, and experientially. The result is a revitalized brand system that is constantly evolving, elevating the experience, and creating space for new visitors.

Result

A refreshed brand that leans forward, ready to support UMS’s next chapter. Stay tuned for more.