VITL

Challenge / Objective

VITL launched as a new commercial division of Virginia Tile with a need to stand out in a crowded market. The challenge was to create a clear, approachable, innovative brand that positioned VITL as a single-source partner for commercial surface solutions.

Solution

We built the VITL brand from the ground up and brought it to life across every touchpoint — including product and packaging experiences, NeoCon showroom signage, and a digital experience anchored by a new website. Each element was designed to inspire and intrigue.

Result

A cohesive commercial brand that feels confident and purposeful. VITL is a trusted partner for designers and specifiers, supporting projects from concept to completion.