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Yeo & Yeo

Challenge / Objective

Yeo & Yeo is a leading financial services company based in Michigan. As they neared their 100th year, they wanted more than a milestone celebration. They wanted a brand that honored their legacy and looked boldly toward the future.

The goal? Capture who they’ve always been — while setting the stage for what’s next.

Solution

We collaborated closely with the Yeo & Yeo team to uncover the essence of their brand. We highlighted relationships, innovation, and community commitment. And we unleashed a bold, authentic brand identity that reflects their spirit while unifying their diverse services and locations.

Result

A fresh, modern brand that celebrates Yeo & Yeo’s past and propels them confidently into the next 100 years.

 

Road flanked by vibrant autumn trees leads into the distance. Text overlay reads "Yeo & Yeo" with slogan "Let's Thrive," conveying growth and optimism.
Watch on Vimeo: “Yeo & Yeo | Brand Video”
Collection of marketing materials for Yeo & Yeo, featuring brochures, logos, and a healthcare banner. A small plant in a jar adds a growth theme.
A person smiling in a conference room is seated at a table. Adjacent text on a dark background reads: "We speak less. We listen more.” A calm, professional tone.Aerial view of a combine harvesting a vast wheat field with the text, 'Wherever possibility needs a path.' Adjacent are images of a smiling woman in an office and a historic brick building. Yeo & Yeo logo below.
A grid of nine diverse people, each smiling against alternating beige and orange backgrounds. Overlaid letters spell “YEO & YEO” with a friendly, professional tone.A three-part recruitment ad: First, a smiling woman at a laptop; second, text about working wholeheartedly; third, a call to join the "Yeo & Yeo" team.
Alt text: "Grid layout displaying multiple pages of a branding guidelines document with text, color palettes, logo designs, and photos. Professional and organized tone."
Banner with "Yeo & Yeo" logo and text: "We wake up every morning thinking about the things that keep you up at night," listing services. Professional tone.Dark teal folder partially open, revealing a document inside and text on the inner pocket. Elegant and professional stationery on a light background.
Blue-green text on beige background reads "100 Years" with overlapping circles and "Yeo & Yeo" below. Celebratory and professional tone.
Magazine open to an ad showing four diverse people conversing on stairs in a modern office. Text reads “Let’s thrive” with “100 years”, conveying growth.Front page of Crain’s Detroit Business website featuring headline on data center proposal. Includes sections on news, latest updates, and notable stories.
Three sleek reusable bottles in teal and white, with silver caps. They display "YEO & YEO" and "100 Years" text, conveying an elegant, celebratory tone.A person carries a white tote bag with the text "Yeo & Yeo" and "100" in teal. The background is a light blue-green, conveying a modern, minimalist tone.